With their draft pick, the Montréal Canadiens choose… Érable du Québec!

It’s a natural move. The Montréal Canadiens and Érable du Québec have signed a three-year agreement, combining an iconic symbol of Québec culture with its favourite sport. The partnership was announced to great fanfare on October 5th with this communiqué and video.

Hockey fans will be seeing a lot of maple syrup on the big scoreboard above centre ice and during intermissions at Bell Centre home games.

All season long, we’ll be raising our glasses (of maple syrup) to cheer the Habs to victory!

Partnership with the Montreal Canadiens

Did you know ?

Québec exports its maple products to over 70 countries.

Everywhere it goes, people appreciate maple’s unique flavour as well as its nutritional values. Find out how we are promoting it around the world so that even more get to taste our liquid gold.

Scientists are studying all of maple’s potential health benefits.

Studies now underway include those on the antioxidant properties of the polyphenols naturally present in maple syrup.

Maple syrup can be used as a sugar substitute in most recipes.

In cake and most dessert recipes, for each 250 ml (1 cup) of syrup used, simply reduce the called-for amount of liquid (water, milk, juice, etc.) by 60 ml (1/4 cup).